As a creative professional with over 20 years of experience, I bring a unique blend of industry expertise and innovative thinking to teaching. My career spans advertising, events, sponsorships, and digital product development, with a strong foundation in strategic marketing, brand governance, and user experience. Having collaborated with major brands like AMBEV, I’ve crafted impactful campaigns, developed loyalty programs such as Zé Delivery’s, and led projects that bridge creativity and measurable results.

As a former Creative Director, I’ve worked alongside legends like Nizan Guanaes and Marcello Serpa, mastering the art of storytelling and campaign innovation. My passion for digital transformation is reflected in my leadership of Broou, the first regional wave forecasting app, downloaded over 300K times, and the Surf Junkie Club, a Web3 project leveraging Blockchain and NFT technologies.

I bring this wealth of practical knowledge into the classroom, offering students insights into market trends, campaign creation, strategic partnerships, and cutting-edge technologies. With a background in Advertising from ESPM, ongoing studies in Psychoanalysis, and fluency in English, I create a learning environment that balances creative freedom with strategic focus.

Driven by a passion for building high-performance teams and fostering creativity, I aim to inspire the next generation of thinkers to push boundaries, innovate, and excel.